How much are you worth? Do you deserve to make thousands off of web design? The simple answer, yes. Here’s why and how you can justify your pricing.
Let Me Be an Honest Person
I’m an Expert and I do this for a living.
You heard me right, I’m an expert. This is what I do for a living. I have spent countless hours devoting myself to this craft so you don’t have to. I have the amazing ability to reverse engineer and dissect even the most complicated problems. I take great strides towards getting a unique and structured approach to the goals needed. ( This is the mentality you have to set for yourself ).
Why Can’t You Be Cheaper?
This is what I do to keep a roof over my head, keep food in my families belly and have the ability to turn on the lights and power the costly internet and technology I utilize in order to create something for you. If I was cheaper I wouldn’t be able to do what I do, and you wouldn’t have the pleasure to work with me.
Note: When people ask me this kind of question. It makes me think that they aren’t serious in getting their desired outcome. They to me are not worried about the purpose of the product or service and just want something. They put little to no value on the effort and time it takes to create and deliver to them a completed website project. The reality is these people often are looking for the best deal get in and get out the type of thing. It’s not the worst thing, but it undervalues what I’m doing for you.
How Do You Price a Web Project?
Before we start answering this decades-old question we have to understand that it varies. Significantly.
The one thing you have to always keep in mind when pricing web design is the cost of your living. This is the ultimate factor you have to keep in mind that is make or break.
What’s the minimum you should price a website project for?
( COST OF LIVING / TOTAL PROJECTS DONE MONTHLY ) = AVG COST OF SITE TO LIVE.
You need to always meet those numbers above. If you can exceed those great. You should always strive to exceed so you can save and get ahead.
Things you should include in your cost of living.
- Web hosting
- Tools and Resources – ( your computer, your developer tools etc )
- Cell Phone
- Car Insurance
- Car Payments ( if you got it )
- Family Expenses
- Health Insurance ( if you got it )
- Cost of Business ( Leads, Ads, Etc )
- Savings ( if you got one )
This list could go on! If you have any expense add it to this list. YOU HAVE GOT TO MAKE THE ADDED ABOVE AMOUNT! IT IS REQUIRED IN ORDER FOR YOU TO LIVE! YOU CAN NOT ACCEPT ANYTHING THAT WILL PREVENT THIS NUMBER FROM BEING REACHED!
YOU HAVE GOT TO MAKE THE ADDED ABOVE AMOUNT! IT IS REQUIRED IN ORDER FOR YOU TO LIVE! YOU CAN NOT ACCEPT ANYTHING THAT WILL PREVENT THIS NUMBER FROM BEING REACHED!
Pay for Everyone’s Time
Chances are that more than one person is going to be involved with a project. This is either directly or indirectly. You need to make sure that the cost of this interaction is also covered.
Let me explain what I mean a bit.
Assume you need to have 3 images per page and you have 5 pages.
You are going to have to either
- Hire a Photographer
- Purchase them offline
- Find a free resource
- Steal them ( I don’t recommend this )
If you go with the first 2 you are going to have to fork over some dough. Depending on which one it could be a lot of money or just a few dollars per image. You have to add this to the cost or else you are going to be eaten ramen if you don’t.
These are all things for you to bring to light when it comes to getting them a quote that is valued and is valuable.